- Apple today confirmed that their latest smartphone release will be delayed by a week this year.
- This is not the first time Apple had trouble launching the series.
- Apple routinely instigates the series launch during early September.
Earlier today, American multinational technology company, Apple, had confirmed that it will delay the launching of their new iPhone series by a few weeks. In an earnings call with investors, Apple CFO Luca Maestri reportedly stated that iPhone 12 will be hitting the markets a little late this year.
iPhone 12 is surveyed to be one of the much-awaited smartphones on a global scale. All though, the exact reason behind this decision is still unrevealed, many reports suggest that the hindrance to the deliverance is most likely due to Covid Pandemic that hit several manufacturing industries worldwide.
Customarily, Apple brings out their latest iPhone series in September after an ostentatious press conference and starts shipping the product before the end of the month. It’s still unclear from the company whether the release might take place in October. In the meantime, Apple could still choose to unveil its new headsets during September.
This is not the first time the American company had a major setback in launching their iPhone series. It had delayed some iPhone models beyond September. The iPhone X which was announced alongside the iPhone 8 in September 2017 did not arrive in the stores until November that year, due to production troubles. This time, the delay in lineup , according to Wall Street Journal, is attributed to the pandemic which hit the manufacturing industries in Asia.
This year, Apple is expected to launch four new iPhone models , some of which incorporate 5G wireless connectivity. In a virtual meeting held earlier this year, Chief Executive Officer Tim Cook had acknowledged that the coronavirus was a ‘stressful moment’, and that the company’s plans will likely be impacted by the viral outbreak.