MAGGI is introducing its groundbreaking non-fungible tokens (NFTs) to the OneRare Foodverse, revolutionizing customer engagement in the F&B industry and setting a new benchmark for others to emulate. This is a milestone for the sector, marking a paradigm shift in the way customers interact with brands.
MAGGI- the legendary food brand from the house of Nestlé has just entered the @onerarenft Foodverse!
Their exclusive Digital Collectibles will soon be available soon in the OneRare Kitchen🍜
— OneRare Foodverse (@onerarenft) March 13, 2023
About the NFTs
For more than four decades, MAGGI has been a leader in culinary excellence and a pioneer of new and brave innovations. Their products have been embraced by people of all ages, and now MAGGI is set to take their fan and foodie engagement to a new level through the use of blockchain technology.
MAGGI and OneRare are joining forces to bring their iconic offerings to the Foodverse in the form of NFTs. MAGGI Noodles, MAGGI Masala-ae-Magic, and MAGGI Hot & Sweet fans can now collect their beloved recipes and classic Indian dishes as one-of-a-kind assets. This is an exciting opportunity for eager MAGGI lovers everywhere.
The cooking landscape of India is witnessing a digital transformation. It is an exciting era, where everyone, regardless of their expertise, is engaging in culinary pursuits. For over four decades, MAGGI has been supporting Indian homemakers, while constantly pushing the boundaries of innovation.
The Response to this Partnership
Nestlé India is proud to launch its pioneering non-fungible tokens (NFTs) in the OneRare Foodverse, presenting a unique virtual experience that enables people to enjoy the pleasure of cooking without any physical activity involved. According to Rajat Jain, Head of Foods Business, Nestlé India, this innovation seeks to bring to life the joy derived from the culinary process on a virtual platform.
Supreet Raju, Co-Founder of OneRare, expressed excitement in partnering with iconic brand MAGGI, noting that it highlights the power of blockchain technology in revolutionizing the food and beverage industry. This novel initiative will bring non-fungible tokens to life on the blockchain, and they are delighted to take part in this groundbreaking development.